Chartered Institute of Marketing

International library transformation company Soutron announces that The Chartered Institute of Marketing (CIM) is the latest professional body to select its flagship Soutron library and knowledge management system. Founded in 1911, CIM is located in Berkshire, UK, and provides thought leadership, best practice and development opportunities for marketing professionals throughout the world.

Soutron has extensive experience in successfully implementing library and knowledge management systems to membership organizations, becoming well versed in their needs.  This expert-level domain knowledge enables Soutron to easily deliver knowledge-based solutions that quickly add external value with expanded end-user functionality while providing internal workflow and cost-efficiency savings. Soutron’s experience and understanding was a key attraction to CIM and a decisive factor in their decision to select Soutron for their library and knowledge management needs.

“CIM joins a long list of societies and membership organisations that have chosen to partner with Soutron for library and knowledge management,” states Graham Beastall, Soutron’s Managing Director.  “This list includes the College of Occupational Therapists, Energy Institute, European School of Osteopathy, Courthouse Libraries, and the National Institute of Economic and Social Research.”

CIM intends to integrate Soutron’s system with their member database, envisioning access to their records as a very useful knowledge-based benefit to their registered members.  Dawn Southgate, Head of Knowledge at CIM explains further:  “Part of our charter is to encourage, advance and disseminate knowledge, using Soutron as part of our library and knowledge management activity enables us to focus on the delivery of our chartered objects.”

“CIM’s selection of Soutron confirms the value that a Soutron Knowledge Management solution brings to any professional, membership-based organization,” states Soutron Global President & CEO, Tony Saadat. “We want to make your library more relevant, useful, and indispensable.”

Learn more, watch these Video Case Studies from the Chartered Institute of Marketing on why they selected Soutron.

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