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Optimizing Global Product Information Access for AstraZeneca

Soutron helps to provide instant access to vital product information for researchers, doctors and hospitals.

Astrazeneca

How AstraZeneca Pharmaceuticals streamlined medical information retrieval with Soutron

AstraZeneca needed to streamline how medical information officers retrieved and distributed vital product facts from their MEDLEY literature database. Soutron delivered an off-the-shelf information management solution with an easy-to-use graphical interface and CD-ROM distribution capabilities.

This solution successfully simplified information access across the organization, controlled costs, and scaled to manage well over 120,000 reference records.




Introduction

As one of the world’s leading pharmaceutical companies now employing over 54,000 employees, AstraZeneca Pharmaceuticals makes enormous demands upon its medical information department.

Medical information officers must respond to hundreds of enquiries from researchers, doctors and hospitals, all of whom are seeking vital facts before prescribing one of AstraZeneca’s products. The quantity of data to be managed is vast and not surprisingly, AstraZeneca turned to database technology to ensure fast and accurate retrieval of information.

“The main criteria for our decision was to find an off the shelf product that was easy and not intimidating to use.”

Bryn Bardsley

Information Science Project Manager




Objectives

Over the years, teams of medical information scientists have built up an impressive collection of published references to their products. These are cataloged in a database known as MEDLEY (MEDical Literature Easily Yours), which has traditionally had only been accessible via an online service.

Despite the high quality of its data, the MEDLEY database was not being fully utilized. Not only could the online service be expensive to use, but AstraZeneca also discovered that the some medical information staff felt uncomfortable with the level of expertize required to retrieve records. As a result of these findings, AstraZeneca wanted a solution that would provide them with a simpler route to information as well as having the capability to produce a user-friendly version of the database on CD.

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Key Outcomes

  • Provided a user-friendly database interface: The solution replaced an intimidating online search service with a graphical user interface featuring Windows point-and-click functionality.
  • Enabled cost-effective data distribution: Soutron allowed AstraZeneca to produce and distribute free, unlimited CD-ROM copies of their complete literature database.
  • Managed a massive reference library: The text retrieval database successfully scaled to hold and manage a critical volume of well over 120,000 product references.
  • Delivered an accessible off-the-shelf solution: The project deployed a non-custom, off-the-shelf product that met the team’s requirements quickly without a complex setup process.

Summary

“It soon became clear from our discussions with Soutron that their solution would quickly cover what we needed to achieve”, said Bryn Bardsley, Information Science Project Manager. With its graphical user interface and Windows point and click functionality, the Soutron solution met these requirements.

To learn more about AstraZeneca Pharmaceuticals and its services and solutions, visit their website at: www.astrazeneca.co.uk

To find out how you can migrate to a fast, secure, cloud based information management system to support your organization, book a 20 minute discovery call with us today, see below.

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Frequently Asked Questions

How does the Soutron handle large volumes of research data?

The database platform features scalable text retrieval functionality built to manage large datasets. During the AstraZeneca deployment, the system easily indexed and managed well over 120,000 product and medical literature references without performance loss.

What technical expertise do information professionals need to operate the software?

Soutron requires minimal technical training because it replaces complex command-line searching with an off-the-shelf product. It uses a familiar graphical user interface, making data entry and retrieval accessible for all staff members.

Can the software distribute database records to offline users?

Yes. The platform provides a native utility to create complete copies of information databases directly on CD-ROM as requested by AstraZeneca.

This feature allows organizations to distribute vital data to external researchers, doctors and hospitals who may lack reliable internet access.

What types of organizations use Soutron for pharmaceutical information management?

Soutron works with pharmaceutical and life sciences organizations that need to manage large volumes of medical literature, product data and regulatory references. Clients include global pharmaceutical companies such as AstraZeneca Pharmaceuticals and Orion Pharmaceutical, where information teams rely on Soutron to give researchers, medical information officers and clinical staff fast, reliable access to critical records.

Typical use cases include managing medical literature databases, distributing product reference data across departments and providing a controlled, searchable interface for regulatory and safety documentation.

About the Author
The Soutron editorial team covers archive, library and information management for specialist organizations. Our writers work alongside our product and client teams to make sure everything we publish reflects real-world practice, drawn from over 40 years of experience in the industry.
Soutron Editorial Team